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Some Things Change, Some Don't

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What's Your Competitive Advantage?

Some products are run-away hits in the direct selling arena. Others may start out with a bang and end up with a whimper. So what are the keys to product success in this channel? I had a question / response posted to a blog several months ago that made me think. The multi-part question centered on the idea that, no matter how loudly the leadership screams it, no products “sell themselves,” and it’s crucial to understand that direct selling companies often compete against supermarket chains and mass retailers. There was a sense of despair in the question. As in “how can I compete” with all those other factors making it so difficult?

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Nothing But the Truth

When you need to get the tough answers necessary to help lead your field to success, there’s a simple strategy you can use. Recently, a CEO who has a great rapport with his top level leaders, employed this technique to uncover information that distributors were reluctant to share with him. He got the answers he was looking for, and the company is back to making strides in revenue, recruiting and retention.

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