5 Things to Know Before You Rebrand
We get many company leaders who come to us and want a brand “refresh” or want us to help them “rebrand” their company. Here’s the problem: Often, all they want is a new paint job on an old company. Worse, they expect the paint job to make everyone feel great about the “new direction” of the company. What direction? What really changes when they go from green to purple and put a cool little “swoosh” design on the logo?