What's Your Competitive Advantage?
Some products are run-away hits in the direct selling arena. Others may start out with a bang and end up with a whimper. So what are the keys to product success in this channel? I had a question / response posted to a blog several months ago that made me think. The multi-part question centered on the idea that, no matter how loudly the leadership screams it, no products “sell themselves,” and it’s crucial to understand that direct selling companies often compete against supermarket chains and mass retailers. There was a sense of despair in the question. As in “how can I compete” with all those other factors making it so difficult?