SuccessPartners

Latest News

02

Feb

I could have been a brand ambassador.

by Paul Adams

I just went through a retail customer experience that reminded me of two clear lessons that, as corporate leaders, we can learn from. Let me explain. For Christmas, my wife decided to give me a new set of golf clubs. Woohoo! Hoping to have a lot more time to play this year. We’ll see! I […]

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10

Jan

Just because you CAN doesn’t mean you SHOULD

by Paul Adams

When we run our businesses, it is very easy to see things that other people are doing and think, “we can do that too—probably better than they can”. It’s natural. I love the confidence that it takes to think and say those things. But, what I love even more is the confidence it takes to […]

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08

Dec

Some Things Change, Some Don’t

by Paul Adams

I’ve been involved in the direct selling channel for nearly 30 years. A lot has changed over that time. In the early days, we were pushing the envelope of “high tech” by supplying VHS tapes and audio cassettes as a way to share product and opportunity messages. OK, honestly, we were sharing recruiting messages with […]

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06

Oct

What’s Your Competitive Advantage?

by Paul Adams

Some products are run-away hits in the direct selling arena. Others may start out with a bang and end up with a whimper. So what are the keys to product success in this channel?

I had a question / response posted to a blog several months ago that made me think.

The multi-part question centered on the idea that, no matter how loudly the leadership screams it, no products “sell themselves,” and it’s crucial to understand that direct selling companies often compete against supermarket chains and mass retailers. There was a sense of despair in the question. As in “how can I compete” with all those other factors making it so difficult?

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14

Sep

Nothing But the Truth

by Paul Adams

When you need to get the tough answers necessary to help lead your field to success, there’s a simple strategy you can use. Recently, a CEO who has a great rapport with his top level leaders, employed this technique to uncover information that distributors were reluctant to share with him. He got the answers he was looking for, and the company is back to making strides in revenue, recruiting and retention.

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25

Jul

5 Things to Know Before You Rebrand

by Paul Adams

We get many company leaders who come to us and want a brand “refresh” or want us to help them “rebrand” their company. Here’s the problem: Often, all they want is a new paint job on an old company. Worse, they expect the paint job to make everyone feel great about the “new direction” of the company. What direction? What really changes when they go from green to purple and put a cool little “swoosh” design on the logo?

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27

Jun

You Have to Really Mean It: Be Intentional

by Paul Adams

Recently, I had one of the most remarkable experiences of my career. Not surprisingly, it happened at a partner’s event. This partner is growing, and is poised for more growth. And I believe it’s directly related to what I observed while attending their event.
And while—as you know—events are in the wheel house of all direct selling companies, this event had something unique, something that made me immediately realize, “Something different is happening here.” At first glance, it would be easy to say, “Well, sure, but not every company can achieve that… that’s pretty much the luck of the draw.”
But you know what? It isn’t. There are definite steps you can take to get this dynamic working for your company.

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23

May

Look Around

by Paul Adams

During the networking of 600+ direct selling executives I was privileged to hear what they considered to be the hottest topics in the industry. They shared ideas and observations as they learned from the leaders of high-growth companies that have “figured it out.” These attendees are the ones who create the buzz around some of the best insights shared from stage, and here’s what they were—and still are– talking about.

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