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Latest News

08

May

Better, Faster, Cheaper—it’s not always best.

by Paul Adams

Company executives are always looking for better, faster and cheaper ways of doing things. For good reason. Their businesses depend on it. However, I often see these execs overlooking things that work while trying to reinvent themselves with unproven strategies and technologies. Mostly, these strategies fall into a category that I will call “digital.” Those […]

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03

Apr

Build or Rebuild? — that’s the question

by Paul Adams

If you have ever decided to remodel your home, you know that it is always harder than expected. It takes more time and costs more than you could have imagined. It seems so much easier to build a new one than it does to remodel. When unencumbered by existing walls and infrastructure, you can just […]

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02

Feb

I could have been a brand ambassador.

by Paul Adams

I just went through a retail customer experience that reminded me of two clear lessons that, as corporate leaders, we can learn from. Let me explain. For Christmas, my wife decided to give me a new set of golf clubs. Woohoo! Hoping to have a lot more time to play this year. We’ll see! I […]

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10

Jan

Just because you CAN doesn’t mean you SHOULD

by Paul Adams

When we run our businesses, it is very easy to see things that other people are doing and think, “we can do that too—probably better than they can”. It’s natural. I love the confidence that it takes to think and say those things. But, what I love even more is the confidence it takes to […]

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08

Dec

Some Things Change, Some Don’t

by Paul Adams

I’ve been involved in the direct selling channel for nearly 30 years. A lot has changed over that time. In the early days, we were pushing the envelope of “high tech” by supplying VHS tapes and audio cassettes as a way to share product and opportunity messages. OK, honestly, we were sharing recruiting messages with […]

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06

Oct

What’s Your Competitive Advantage?

by Paul Adams

Some products are run-away hits in the direct selling arena. Others may start out with a bang and end up with a whimper. So what are the keys to product success in this channel?

I had a question / response posted to a blog several months ago that made me think.

The multi-part question centered on the idea that, no matter how loudly the leadership screams it, no products “sell themselves,” and it’s crucial to understand that direct selling companies often compete against supermarket chains and mass retailers. There was a sense of despair in the question. As in “how can I compete” with all those other factors making it so difficult?

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14

Sep

Nothing But the Truth

by Paul Adams

When you need to get the tough answers necessary to help lead your field to success, there’s a simple strategy you can use. Recently, a CEO who has a great rapport with his top level leaders, employed this technique to uncover information that distributors were reluctant to share with him. He got the answers he was looking for, and the company is back to making strides in revenue, recruiting and retention.

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25

Jul

5 Things to Know Before You Rebrand

by Paul Adams

We get many company leaders who come to us and want a brand “refresh” or want us to help them “rebrand” their company. Here’s the problem: Often, all they want is a new paint job on an old company. Worse, they expect the paint job to make everyone feel great about the “new direction” of the company. What direction? What really changes when they go from green to purple and put a cool little “swoosh” design on the logo?

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